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Hello Christina, Hi, happy Monday.
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Happy Monday.
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We did have actually a wonderful happy Monday.
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We just had a conversation with Anne Catherine, which you're about to hear.
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Anne Catherine is just a wonderful thinker in the world of humans at work.
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She definitely is.
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We worked with her in a previous life and loved it and I'm really hoping to start collaborating with her just because she's just wonderful to work with.
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She's fully aligned with the passion behind remembering the human on the other side of every decision and she's doing wonderful work with her company, equamagna, on bringing that humanity into helping midsize and small companies with their HR practices.
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So they're not just operational, but it's really about the people and their experience.
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Yeah, she comes most recently from the hospitality industry before she started her company at Westchester Country Club and she brings both HR and guest hospitality right to the table.
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I think that has definitely helped inform some of her thinking around how to bring purpose and meaning to people in the workplace and how important that is, especially now post-pandemic, and how important that is when we're all facing the great resignation and just changes in how we think about work.
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So it was really cool to get all the insights from her, as well as just some good actions you can take to put yourself in a good place for the future of work.
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Yes, definitely put yourself in a good place for the future of work.
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Yes, definitely.
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When we worked together, it was amazing to see how what she's talking about was actually happening.
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The Country Club was truly exceptional at how they treated customers and how they even treated us as vendors when we were there.
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It was above and beyond most places that I had ever seen treat people and it came from truly the inside.
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So, because employees were treated that way from the top all the way on a daily basis in every action, that that translated into their clients and their partners being happy and coming back.
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And so we say this and we get on our soapbox, but it actually does happen.
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If you treat your employees really well and every day, from every aspect, at every level, it does translate to success with your customers.
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Yeah, it's good for the bottom line.
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Yes, straight to the bottom line.
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Well, we hope you enjoy it.
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It was a great conversation.
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Yes, definitely is Enjoy.
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Welcome to Uncover the Human, where every conversation revolves around enhancing all the connections in our lives.
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Whether that's with our families, co-workers or even ourselves.
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When we can be our authentic selves, magic happens.
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This is Cristina Amigoni.
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And this is Alex Colombo.
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Let's dive in.
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Authenticity means freedom.
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Authenticity means freedom.
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Authenticity means going with your gut.
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Authenticity is bringing 100% of yourself.
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Not just the parts you think people want to see, but all of you.
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Being authentic means that you have integrity to yourself.
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It's the way our intuition is whispering.
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Something deep-rooted and true Authenticity is when you truly know yourself.
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You remember and connect to who you were before others told you who you should be.
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It's transparency, relatability, no frills, no makeup, just being.
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And welcome back to another episode of Uncover the Human.
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We are joined today with our guest, Anne-Catherine Nielsen.
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Welcome to the podcast, Anne-Catherine.
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Thank you so much for having me.
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Thank you for coming.
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Thanks so much for being here.
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We're really excited to have Anne-Catherine.
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We've worked with her a little bit before previously, as she was a customer at a company that both Christine and I had worked at, and we're really glad to have her back on here and I will let you do the introduction what are you up to and what's your background?
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So a little bit about my background.
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I actually started my own company a few years ago, just pre-pandemic in March of 2019.
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I decided to start my own consultancy in HR.
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That's called Dicomagna and I service a broad range of clients, mainly in the hospitality industry hotels and clubs and provide HR outsourcing, hr consulting, some seasonal placement and some executive search as well.
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But prior to that, I worked for a number of hospitality companies.
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I worked for Starwood Hotels and Resorts for a number of years prior to joining the club industry and I worked as a director.
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My last position was actually director of HR at the Rochester Country Club in Y in Rochester, where I was responsible for 600 employees.
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So I've worked my entire life really in hospitality and operational roles and HR and I've helped both, working for both for-profit and not-for-profit companies and in operational and corporate roles as well.
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It gives me a different, a hybrid opportunity to service my clients and their needs.
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That's wonderful and I love the name of your company.
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Can you explain it to us?
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Yes, I had to come up with, you know something.
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So I actually created the name Equo Magna.
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It's really made up of two words coming from Latin equanimity and magnanimity, and the reason I selected those is I'm very fond of both of those.
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Actually, I think they really represent, you know, what I try to offer, which is really a balanced approach and kind of that mindfulness in taking care of people and making the proper decisions that are going to align with the organization.
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So I felt it was a good word to use to really show that I support you know, philosophically as well, in the philosophy that I provide my clients, that I provide that, you know, balanced, very balanced approach in making good decisions.
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Well, having worked with you, I can say that you definitely embody them.
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Thank you.
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You've come to this from both sides, from hospitality and HR you get to see kind of both sides of taking care of people as well as taking care of people.
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Exactly, and it's not always easy because it's really you have to achieve results for people and you know there's never.
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It's very obviously we're human right, we make mistakes and it's hard to deliver a consistent message or consistent service, consistent service.
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So really spending time on what that looks like and what the experience should be to be able to deliver on that client or member experience is important, and there are so many variables to the complexity of the human being that it's certainly an interesting industry to be part of.
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It puts me in a strong position to service other industries as well that may have less of a focus on the human element because they design other products, but it's still for people.
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So ultimately, hr is very transferable.
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It definitely is.
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It's a great industry, especially for the amount of change that's happened, not only in the last two years, but just in general.
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So I'd love to hear some of your journey, from what it was like starting out and what has changed over the years, and particularly what has changed in the last two years, with everything kind of shutting down.
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Sure, I think everyone, whether you work in HR or in any industry, will tell you, the last two years have been very different, right, and we've all had to go for this incredible learning curve of figuring out how to lead normal lives or how to kind of recreate the world of work.
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Some people have lost work, some people have lost it temporarily and regained work.
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So I've certainly helped my clients over those past few years, you know, figure out the best strategy to stay in business and I've, you know, supported them in aligning, you know, their HR, you know initiatives and strategy to their business objectives to make sure that they would strive coming out of this.
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So we've had different strategies.
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I mean, some of my clients have had to furlough their staff and as soon as they could they brought them back and we've done a lot of communication, which has been wonderful to see everybody come back.
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But I think we've done it in a very sensitive way and I think many employers who today, have, you know, are in a better position, you know, from a recruitment standpoint, are the ones that really took care of their employees.
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For this, you know, difficult time and certainly something that, when I had the power to make you know to kind of influence the outcome certainly suggested that you know to kind of influence the outcome.
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So it may suggest that you know we do everything in our power to help the employees for this time.
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So I think you know employees have learned to flex.
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I think everybody's had to learn to flex and adapt.
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I think we're seeing employers who are slowly coming back to working in office spaces where they were exclusively remote for a period of time.
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In our industry, obviously, you can't be fully remote, so some employees had to come back and work in a physical building.
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So it was preparing for that as well and obviously observing the different mandates and the evolution of those mandates as well.
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And we're still watching to see what's going to happen and just adapting as we go.
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So I think it's been actually an interesting phase.
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I think for every HR professional, whether you're attached to a company or you're not a consultant to see how you can best actually tailor your policies and your practices to the workplace and to your workforce, to make sure that everybody understands what's happening and feels you know that they're part of this, that they still belong, whether you're working remotely or you know at the company that you're part of it.
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So interesting times.
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I mean, I'm delighted Actually I was so happy to be kind of an outsider to some extent and have the opportunity to work for several clients, because I've learned from every one of my clients and I think there is no one way of doing things.
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There is the way for that particular client, but we've always done it with a commitment to the employees and making sure that the outcome would be positive with the company and the employees.
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It's been a good few years, but very different certainly.
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Definitely different.
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One of the things that I know I've switched the way I look at things and maybe not too much, but when you and I worked together, we were, you know, we were focused on the change management.
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That was a very clear path with the new technology, and I've always had a hard time with the overall approach to rigid change management only when there's big projects or big processes or big changes and I think the last two years have demonstrated that more than change management, it's change agility that organizations need to have and learn and embody on a daily basis so that when the sudden changes happen there's that turnaround happens much quicker, without having to have this formalized big process every single time.
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Absolutely, I absolutely concur with what you're saying.
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I think it's really required every organization to be very nimble and to kind of watch for the outside, to really scan the environment.
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I think at times you know companies are so focused on you know their internal stakeholders and the ownership, et cetera, but really scanning your environment and understanding what's coming to you and how best to strive in that environment has been critical for companies, and particularly small to medium-sized companies, to survive and strive in this environment.
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Absolutely.
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So, given the rapid changing requirements for things like COVID, for things that whether we're in office or out of office, and what can be done, what are some general philosophies you apply when it comes to communicating these kinds of changes?
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We're experiencing this on a daily, weekly basis sometimes.
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How do you approach that from a company side?
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So when I'm new to a company, typically I come in and I interview the leadership team.
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I will go and spend some time and dedicate a couple of days and really interview the entire leadership team.
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For me it's really an opportunity to get insight and perspective into their philosophy, what the business objectives are, and almost put a voice because I obviously report back on my findings but give back that voice to the company so that we can figure out what those you know strategic initiatives should look like.
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And I really like to do that, you know.
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So it's not just me coming from the outside and kind of imposing my views, it's really trying to understand and leverage that talent internally and figuring out, you know, based on where they are, how to quickly adapt.
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So some, you know some organizations have different ways of communicating.
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Some are very hands-on.
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They have, you know, daily communication.
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Stand-up meetings is, you know, pretty standard in our industry, but for other organizations it's more so email communication, zoom meetings on a regular basis, zoom meetings on a regular basis.
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Certainly communication has been, you know, a big piece of that strategic you know agenda of saying how do we stay in touch, how do we keep the teams engaged on a daily basis, the team that's here on premise, the team that's remote and making sure people are still aligned and communicating and feeling good about being obviously attached to the company.
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But I didn't feel isolated.
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I think many people still suffered isolation.
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I mean we've tried to do our best to make sure people felt, you know, that they're valued and still contributing and even though many things kind of fell through the wayside, I mean we were not, you know, enforcing the nine to five, but really putting value to the fact that people were still there.
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So they're committed and dedicated and caring and I think for the leaders individually to relate to their teams and reassure them to wait that we're going to go through this.
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We'll make it happen for people who were furloughed to say no, as soon as we can bring you back, we'll bring you back.
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Many of the employers that I worked with were very generous and maintained the benefits for a period of time, tried to do their absolute best to maintain a quality life for the employees.
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So I'm certainly happy to advocate for that and help figure out what that should look like and how long we could do this.
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And luckily, I would say, for the employees that I've supported, the workforce is pretty much back to 100%.
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I would say you know 95% to 100% there.
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So it feels like we're turning that corner.
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Now that you know, hopefully the outlook will be better for 2022.
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But certainly it's an interesting ride for everyone.
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It definitely is, fingers crossed, yeah, exactly.
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It definitely is Fingers crossed that it can be returning to or moving towards 100% and new 100% and whatever.
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That is no-transcript.
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And you've also been working quite a bit with the talent acquisition piece and the great resignation that we're going through right now.
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So what have you seen being kind of like the focus of recruiting and the people looking for jobs.
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Yes, it's interesting because then I was actually just writing an article on the state of unions a few weeks ago and we're talking about, you know, and particularly in our industry.
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I mean, some properties will be unionized.
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Some are not.
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The properties that had a union actually were lucky to have a workforce that they could, you know, that quickly came back to positions and was loyal because they obviously have seniority.
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So many great benefits to obviously having that union workforce.
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And some do have a mixed population of union and non-union employees.
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Obviously, creating that balance as well between those two is always important, but I would say certainly for industries and properties, in my case, that had non-union employees.
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Interestingly, as economy was coming back, we did see that there was definitely more of a need for people and a harder time to attract the right talent and engage people in positions that they had previously been committed to.
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So some people who actually disengaged from or left the industry when you know there was a lack of work didn't necessarily come back to those previous jobs and were looking for something different.
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So, yes, today I would say generally and it's not just hospitality I think many employees in the US today are struggling with finding the right talent and finding enough people to fulfill all the roles that they're opening up, which is an exciting market for employees today.
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And I think you know looking at the other side of the coin is to say, you know, if you're not an employee out there right now is you have a tremendous opportunity to go and look for the employer of choice, the employer that you think that you can commit to for the long term, an employer that will have you know similar values to yours and where you feel that you can grow and fulfill all your aspirations.
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And I think this pandemic has really kind of created that reality check for people where they're not willing to just take the first job, they're not just willing to obviously they need to cover their costs and based on what they're looking for themselves.
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But I think, beyond that, I think there's been a search for meaning after this pandemic and I think people are interested in learning more about their company.
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The company they're joining and what that company aligns with from a value standpoint is becoming more and more relevant.
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And what I'm seeing really in terms of each show is each show is really shifting into really, instead of you know, being really internally marketed, it's really more so outside marketing of you know what does the company stand for, is becoming, you know, a big portion of what HR speaks to and proposes in that value proposition to new employees.
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So it's really realigning that internal proposition, you know, of employers with the market demand and today certainly employees do have some leverage and power in what they decide for themselves, which I think should create an incredible employer market.
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It's just going to stretch employers to get creative, to get the right, best talents.
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So I tend to look at it on the positive side but certainly it's putting a bit of a stretch on employers today to figure out how to be that employer of choice.
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I like your example of the unions and everything.
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If you've worked with unions and non-union workforces and that loyalty is really interesting, you get that loyalty, that seniority, that would come back much faster.
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That's something that they've done studies on.
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If the company does everything they can before laying off the workforce, it tends to be a company that's set up for greater success in the long term or tends to be around for longer, and that's a really good way of looking at it too.
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The employee is going to be around there longer.
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Absolutely, and I think you know I've worked in both environments and for benefits.
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You know their benefits and you know medical benefits and pension benefits, so it gives them a security.
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I think that's that is important today.
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I think nowadays it's something that is critical to people.
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They want to make sure that they have that safeguard is something that is critical to people.
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They want to make sure that they have that safeguard, and we are seeing an increase in employees looking to become unionized, and I think, for employers who are looking to stay union free, this is something to observe and to think about.
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Just to say so, what does it?
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You know, why would we want to stay union free and what does that look like then?
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What are some of the things that we need to make sure we provide in our value proposition to stay union-free?
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And that really, I think today is really very much forefront.
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I mean it should be at the forefront of every employer, regardless of the industry that you're in, because that's the reality of the market.
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People need some safety net, people need a sense of belonging, but also good medical benefits.
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Today we see it for this pandemic.
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I mean it's really essential.
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And then you know retirement as well.
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I mean, I think people have, you know, realized that you know life is precious and you know they want to work but also at some point, get the opportunity to enjoy, you know, the fruits of their labor, and that's important too.
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So, I think, employees, our task was thinking about all of that and finding balance between generating revenue and taking care of the employees.
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So we're going to see more of that, I'm sure.
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I think it's interesting to hear your point of view on this because you hear from so many.
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You hear it in general.
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There'll be tossed around terms like well, people just don't stay at companies.
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There's no loyalty to companies, everybody's changing jobs every two years, and these are some of the reasons.
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It always seems like it's put on the employee, as if the employee is just this flighty person who's decided not to stick around just for the fun of it.
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But a lot of people don't actually want to do that.
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They want to feel like they're building something long-term.
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They just don't feel like it's accessible where they are and it's really interesting to hear your point of view on that where it becomes more of the employer's responsibility to provide some of that stability, some of that long-term feel and that connection to the overall purpose.
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And I think the different philosophies, right, every employer will have their own and always, you know, coming in, as you know, with a new client, always respect, you know, the kind of the legacy and the philosophy of the company and the vision of the CEO and how it all started.
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Company and the vision of the CEO and how it all started.
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I think it's very important to kind of observe, understand and then see how you can best align and still bring kind of, you know, in this moment, right now, how can we best take advantage of everything that you are and become more of what you want to be.
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With that, you know, an external scan that's the secret sauce is trying to figure out.
00:21:06.146 --> 00:21:09.430
You know all those variables and it's different for each company.
00:21:09.430 --> 00:21:11.987
I mean we see companies in my industry.
00:21:11.987 --> 00:21:16.400
For instance, disney was very big at creating their internal university.
00:21:16.400 --> 00:21:29.066
They kept people, I mean with tenure, 20, 30, 40 years I still think it's the case because they were able to groom and help, you know, divert their teams.
00:21:29.066 --> 00:21:36.633
You know, and you could start at a very line level and go up into management, you know, over years of your career with Disney.
00:21:36.633 --> 00:21:47.071
That's not the case of every company, right, not every company will dedicate the whole training and development organization within the organization to allow for that.
00:21:47.779 --> 00:22:07.079
I think for the medium-sized companies that I tend to service right now, I would say, if you don't have that capability internally, I think what is really important today to meet the needs of your individual talent is allowing them to partner with people from the outside.
00:22:07.079 --> 00:22:13.513
I've always felt that it's important to learn from other people, from other organizations, from partnerships.
00:22:13.513 --> 00:22:13.960
I mean.
00:22:13.960 --> 00:22:14.803
You can't just.
00:22:14.803 --> 00:22:18.833
You know, being self-sufficient within the organizations is difficult.
00:22:18.833 --> 00:22:40.431
It's difficult even if you have great talent internally, and I think the opportunity to leverage partnerships, finding mentors within the organization and outside of the organization is critical too, and it's something that larger corporations don't always think about, because they like to keep you focused on what you're doing for your organization.
00:22:40.431 --> 00:22:47.029
They're a little scared of losing you to other organizations if you go and brainstorm ideas or share best practices.
00:22:47.029 --> 00:22:55.661
But I think, actually, that that's something that is going to come to the forefront a lot more, and I think smaller and million-sized companies have to do that.
00:22:55.661 --> 00:22:56.423
It's the only way.
00:22:56.423 --> 00:23:09.582
It's the only way to remain competitive and to keep your employees engaged and excited about what they do every day, and they will be so much more loyal to you for giving them the opportunity to look outside.
00:23:09.602 --> 00:23:13.123
I almost feel like at times, you know in in the business world.
00:23:13.123 --> 00:23:15.308
You're almost like you know parents.
00:23:15.308 --> 00:23:16.401
You know, I see it.
00:23:16.401 --> 00:23:17.604
You know raising kids.
00:23:17.604 --> 00:23:27.031
I shouldn't maybe do this metaphor analogy, but you know, letting your kids observe what's happening outside allows them to you know, appreciate or that they're you know offered.
00:23:27.031 --> 00:23:30.398
You know, letting your kids observe what's happening outside allows them to you know, appreciate all that they're you know offered.
00:23:30.398 --> 00:23:31.760
You know at home, and I don't think you lose them for that.
00:23:31.760 --> 00:23:32.182
You know matter.
00:23:32.221 --> 00:23:40.839
And I think you know, by being a little bit more detached and allowing your employees to grow and observe and share that feedback, say you know what we're not doing it quite right, you know we should be.
00:23:40.839 --> 00:23:43.942
You know look at that company, how they do it and bring that in.
00:23:43.942 --> 00:23:50.747
You know, if we allow that and we actually welcome it, you know that company is going to thrive.
00:23:50.747 --> 00:24:25.449
That company is going to do better than any other company because the employees will be invested and understand that they have a say and they can change, they can make a difference, they can change how things are and I think many, many employees today are looking for that opportunity to contribute with their talents, their skills and their level, based on their aspirations, much more than ever before, I think we're going to see incredible ideas come out of our workforce if we manage, if our leaders accept to be that nimble you know right and welcome those ideas.
00:24:25.449 --> 00:24:26.880
That's really how I see you know right and and welcome those ideas.
00:24:27.480 --> 00:24:42.243
That's really how I see you know leadership change as well as being a lot more adaptive and flexible and listening, that ability to listen to, to their employees and management team and taking that outside input is is going to be critical.
00:24:42.243 --> 00:24:47.605
And we see today, I mean we're all fighting this global pandemic, right, and we see different approaches.
00:24:47.605 --> 00:24:55.527
It's almost like every country has, it's almost like a company itself, right, and we see what works, what doesn't work, but we learn from each other.
00:24:55.527 --> 00:24:59.968
I mean by observing, right, well, the business world is the same, right.
00:24:59.968 --> 00:25:02.443
I mean we see what's working, what's not working and we adapt.
00:25:02.443 --> 00:25:13.833
It's almost trial and error, and I think we are in that stage of there is no right or wrong when it comes to leadership, but there is something that works for a period of time and then you kind of reinvent it and move to the next level.
00:25:13.833 --> 00:25:19.612
What is working right now is what needs to be tweaked and defined along the way.
00:25:20.961 --> 00:25:22.006
Yeah, I love that.
00:25:22.006 --> 00:25:23.010
Yeah, I love that.
00:25:23.010 --> 00:25:32.744
I really like the concept of the people experience and the leadership development and the leadership application is that it's not a medal, it's not an end goal.
00:25:32.744 --> 00:25:36.750
You don't just say like, oh well, I've learned these five skills checkmark.
00:25:36.750 --> 00:25:39.945
We're good, we've created these 10 things for our people.
00:25:39.945 --> 00:25:40.688
We're good.
00:25:41.410 --> 00:25:59.021
It's a process, it's a daily thing, it's continuous because of the change agility that's needed, because of the fact that humans are complex and what they want from life is changing, and part of it maybe it wasn't, it was always there, but now it's the opportunity to actually speak up and say it.
00:25:59.021 --> 00:26:06.089
Now they have the power to say, well, I've always wanted meaning and now I can actually demand it or find it somewhere else.
00:26:06.089 --> 00:26:19.436
And it's that continuous, like listening and understanding and being nimble, and not just saying like, well, you know, like I've made it to director, I'm good, I don't need to learn anything, I don't need to change anything, we've got our policies, we've got our processes.
00:26:19.436 --> 00:26:20.569
Just go do your job.
00:26:20.569 --> 00:26:28.578
And unfortunately well, fortunately, more than unfortunately finally, just go do your job.
00:26:28.578 --> 00:26:30.775
It's not enough.
00:26:31.903 --> 00:26:32.023
Great.
00:26:32.023 --> 00:26:35.413
I think many people are looking for purpose right now Meaning and purpose.
00:26:35.934 --> 00:26:36.656
Meaning and purpose.
00:26:38.326 --> 00:26:44.817
I like what you said about being able to look externally and bring some of those influences in, because it is very clear and I can see now in retrospect.
00:26:44.817 --> 00:26:55.569
I never really thought of the dichotomy at the time, but in retrospect, when you're in a company that's telling you don't look out the windows, this is what we're doing, I don't care what any other companies are doing, stop looking at them, please, just keep your head down.